Marketing Operations
We run the marketing machinery.
The problem
What this costs you when you're the one holding it
Marketing execution is the first thing to slip when a founder runs out of week. The strategy exists. The posts do not go out, the campaign is half set up, and the reporting is a spreadsheet somebody meant to update.
It is not that the work is difficult. It is that it is recurring, and recurring work without an owner stops.
Scope
What we take over
- Content production
- Publishing and scheduling across your channels
- Campaign setup and tracking
- Reporting against agreed measures
- The execution layer that gets skipped first when a founder runs out of week
The boundary
What we own, and what stays with you
A commitment to own an outcome is only worth something if its edges are visible.
What we own
The day-to-day running of the function — the queue, the standard, the reporting, and the documentation that keeps it running.
What stays with you
Product, pricing, brand, budget and staffing decisions. Refund authority beyond agreed limits. Anything requiring your signature, and any authority you have not explicitly delegated.
When we get it wrong
You hear it from us first. What happened, the impact, the fix, and a timeline. In that order, every time.
What you get every week
Service standards
These are published rather than promised. Specificity about how the work runs is what you can check on day one.
| Standard | Commitment |
|---|---|
| First response | Within four business hours |
| Reporting cadence | A written summary every Monday, sent without being asked for |
| Named lead | One named lead per engagement, accountable for the work |
| Coverage | Monday to Friday, 8:00am to 5:00pm PHT |
| Continuity | Every account documented from week one so a second person can pick it up |
| Onboarding | A defined sequence, confirmed in writing before work begins |
When we get it wrong
When we get it wrong
Not a status page you have to check, and not a line in next week’s report. The full commitment is published in the method.
Cost
What it costs
Engagements are quoted per function. Tell us what the function covers and we will scope it.
Marketing Operations usually travels with the rest of the desk. Customer Support and Business Operations run on the same standards, and how we handle access and data is published in full.
Hand it over. It will be handled.
Tell us what your marketing operations function covers today. One line by email is enough.
Your growth is ours.
Emmanuel Bldg., Claudio Lopez St.Jaro, Iloilo City, Philippines 5000
Monday to Friday, 8:00am to 5:00pm PHT